CIVIC
A news experience.CIVIC is a new type of newsstand, created with the aim of becoming an information point but also a meeting point. CIVIC is a network of spaces open to sharing and experience, a place dedicated to cultural events, debates and presentations in real time. After defining a value proposition, we built the new brand identit of CIVIC. The project starts from a simple but very metaphorical symbol: the dot. This graphic sign is taken up in the logo and in all the other materials of the brand identity, becoming a symbol of the brand's philosophy: to be the dot on a map of urban life indicating a point of connection and sharing of new experiences.
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![](https://freight.cargo.site/t/original/i/956ec76c8a7db2f0fc8f8aa0501432873c10505a09b09a7a282bb9bab1b9059a/Tavola-disegno-42x-100.jpg)
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![](https://freight.cargo.site/t/original/i/275190e4bc3535cc653f6f428b54dfb176ee5f436cd35338828835db48beacad/mockup_4_LRES.jpg)
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